Localizing Brand Identity for GCC Expansion
MARY & MARY is a fashion brand designed for Arab expats and global consumers who value both cultural richness and modern lifestyle.
While the brand had a strong identity, scaling in the GCC required greater alignment with local consumer expectations and buying behavior.
Our work focused on:
- refining the webshop experience for the regional audience
- strengthening digital engagement and brand consistency
- identifying retail partners aligned with the brand’s positioning
The result was a more cohesive brand presence, ensuring that every touchpoint felt relevant, aspirational, and commercially effective.